Welcome to the Bicycle Couriers media kit
Last update December 2023.
What is a media kit?
A media kit, also known as a press kit, is a collection of promotional materials and information about a brand or website that is provided to journalists, bloggers, influencers, and other media professionals. The purpose of a media kit is to make it easy for the media to learn about and write about your brand or website. It serves as a comprehensive resource that showcases the key aspects & highlights of our brand. Let’s go…
1. Introduction:
A brief overview or introduction to your brand or website. Core values, mission statement, or key objectives. // We collect and deliver bicycles all across the country, every single day. We are quick & efficient — and deliver the type of service that we would like to experience ourselves. For the best boxed bicycle courier company in the country. In our view, and many others’.
2. Logo and Branding:
High-resolution versions of our logo available for download in PDF and PNG below. Brand colors and any specific branding guidelines. // Keep it simple, with loads of white space. Less is more. Main colours include black and grey, with a coral red accent in the logo.
Fonts:
- Logo Font: Anton
- Body Font: Archivo
- Headings Font: Merriweather Bold (700)
Colours:
3. About Us:
Detailed information about your brand’s history, founding story, and evolution. Key milestones and achievements. // Bicycle Couriers is creating the #1 biggest network of bike transporters in South Africa — A fresh approach from the guys with 8 (now 10!) years’ experience in local & cross-border bicycle transport (and arguably the best client communication in bike travel). For the love of cycling. Oh, and 600+ (add another 800 by now) stellar reviews!
4. Key Team Members:
Bios and photos of key team members or founders. Contact information for media inquiries. // No need for bios. Too many to mention. We have hundreds of drivers and staff members across the country. And many depots, including covering all main centers. But #bicyclecouriers is a website. A courier company aggregator. We know the the right network for the right area and to get your bicycle there in shape and on time. Managed from Stellenbosch, speak to Nico.
5. Press Releases:
Any recent press releases or important announcements. Include details about new products, services, partnerships, or milestones. // Too many to mention. Almost 500 top notch SEO posts on our blog. Does it show that we are doing what we love? Which translates to an average of 100 posts per year, or more than 2 every week. Shall we up that number? Do we need to?
6. Media Coverage:
Highlights of any previous media coverage or features. Quotes or testimonials from notable figures, if available. // You are welcome to peruse our many happy customer reviews and testimonials. And we do like to brag. But we don’t throw around names. Even though we transport bicycles for celebs quite often. But these are private people, with their own motivations. And we don’t want to impose. The biggest compliment YOU can give us is to tell someone else.
7. Product/Service Information:
Detailed information about your products or services. High-quality images or visuals of your products. // The company name is Undercomplicated Pty Ltd. Which is what we do. Nothing complicated. Making it as easy as possible for you. Sending boxed bicycles across the country. With only 2x main rates: R799 for main centers and R1099 for remote or outlying areas. We also have R2499 daily overnight express 24hrs service deliveries on certain routes like CPT JHB DBN etc.
8. Statistics and Data:
Relevant statistics, metrics, or data that showcase the impact or success of the bicycle couriers brand. Market share, user numbers, growth percentages, etc. // Stats below. This is the interesting part. *As voted by us.
For the company:
6,7,8,9,10(!) years of experience- Many 1000s of successful bicycle deliveries
- Consistent sales growth 30%+ per annum
- Est. R100+million worth of bicycles sent
For the website:
- #1 site for bicycle transport in SA*
- 2.7 million website hits in the last year
- 150,000 unique visitors last year
- 75/25% split: main centers vs remote areas
- 5050 split: EFT purchases vs online card payments
9. Social Media Presence:
Links to and statistics from our social media profiles. Information on social media campaigns or strategies. // We are creating the largest network of bicycle couriers in Southern Africa. And we are (or fast becoming) the #1 website for bicycle transport in the country. Our focus have been on the website, SEO, organic growth, service delivery and word of mouth. We don’t do social — Social media profiles have never been used to actively market our products.
10. Contact Information:
Contact details for media inquiries, including a designated media contact person. Links to relevant social media profiles and the official website.
- Nico – 0795071231
- Valerida – 0845550041
- Email – hello@bicyclecouriers.co.za
- Web – bicyclecouriers.co.za
- Social – FB | linkedin | insta | pinterest
11. FAQs:
Anticipated questions and detailed answers about our #bicyclecouriers brand and website. This can help journalists gather accurate information quickly. // TLDR; In short:
We send boxed bicycles all across the country. We collect every weekday. Bicycles are boxed for safety and reduced costs (lower volumetric). You don’t have to box it yourself, as we work through a wide variety of LBS local bike shops across South Africa. Most customers prefer to take their bike to a LBS to be boxed and we collect directly from the shop when ready. Then deliver to your chosen destination. We specialize in transporting e-bikes. And we transport via long haul on road so batteries are welcome. Finally, there are 24hr overnight options available on certain routes. For more questions & answers visit our WHAT THE FAQ page 🙂
12. High-Quality Visuals:
Professional photographs, graphics, or infographics that represent the Bicycle Couriers brand visually. These could include images of products, behind-the-scenes shots, or promotional materials. // Keeping in line with being transparent & efficient and using what is freely available, you are also free to use our product images, available from Unsplash.
13. Testimonials and Endorsements:
Positive testimonials or endorsements from satisfied customers or industry influencers. // Refer to #6 above.
And that was that. Now back to sending bicycles.
