Let the Black Friday Hunger Games begin!

At #bicyclecouriers we don’t do black Friday. To the extent that we are not even in the office. We are out cycling.

But you can continue to enjoy our everyday low prices all year round. No exceptions. With love, from us, to you. Cheers.

Oh, and just if you were wondering, here’s why. But first, some tongue-in-the-cheek Black Friday bullet points:

  1. Black Friday expectation vs reality
  2. Black Friday, Round 1: FIGHT!
  3. I don’t know what it is, but it’s on sale
  4. “Buys a $300 tent to save $50 on a TV”
  5. The first rule of black Friday is there are no rules
  6. Black Friday – may the odds be in your favour
  7. Enjoy your 1 day of non-violent* holiday shopping
  8. Complimentary black eye on black Friday
  9. When the tear gas has no effect on the group of determined Karens outside…
  10. When the zombies come – but you’re unfazed because you’ve worked in retail on black Friday

Every Day Low Prices vs. Black Friday Madness: The Case for Consistent Savings

In a world driven by consumerism, Black Friday has become synonymous with unbeatable deals, long lines, and a frenzy of shopping activity. However, the question arises: Is the Black Friday model truly beneficial for consumers and businesses alike? In this article, we’ll explore the drawbacks of Black Friday and make a compelling case for the advantages of offering Every Day Low Prices (EDLP) throughout the year.

Avoid the Black Friday Madness:

  • Limited Time, Limited Choices: Black Friday often compels consumers to make hurried purchasing decisions. With limited time to explore options, shoppers may settle for products that don’t meet their needs or preferences.
  • Crowds and Chaos: The scenes of long queues and crowded stores during Black Friday are iconic, but they also contribute to stress and discomfort. Navigating through throngs of people can turn a shopping expedition into a daunting experience.
  • False Sense of Savings: While Black Friday promises significant discounts, research shows that some of these deals might not be as lucrative as they seem. Retailers may inflate original prices to create the illusion of bigger discounts, leaving consumers with a false sense of savings.

We prefer Every Day Low Prices (EDLP) – A Better Alternative:

  • Consistent Savings: EDLP ensures that customers receive fair prices every day without the need to wait for a specific day or season. This model promotes transparency and trust, fostering long-term relationships between businesses and consumers.
  • Stress-Free Shopping: By eliminating the pressure of a time-sensitive shopping window, EDLP allows consumers to shop at their own pace, making well-informed decisions without the chaos associated with Black Friday.
  • Building Customer Loyalty: Businesses that adopt EDLP demonstrate a commitment to their customers’ financial well-being. This consistency helps build trust and loyalty, as consumers appreciate the straightforward approach to pricing.
  • Sustainable Consumption: Black Friday often encourages impulsive buying and excessive consumption. In contrast, EDLP promotes a more sustainable approach to shopping by discouraging unnecessary purchases driven by short-term discounts.


While Black Friday may offer fleeting moments of excitement and apparent savings, the drawbacks of this model are undeniable. Every Day Low Prices present a compelling alternative, providing consumers with consistent savings, stress-free shopping experiences, and a foundation for long-term relationships between businesses and their customers. In a world where transparency and sustainability matter, the EDLP approach emerges as a more thoughtful and customer-centric strategy for the modern marketplace.

And with prices from just R699 to send a bicycle in South Africa, you are paying the lowest rate every day.

Now, where can we send your bicycle today?

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