What is in a name? Bicycle couriers.
This little hobby turned blog turned website turned the best boxed bicycle courier company in the country as according to us now have a few things on its todo list. Let’s have a look at what they are.
BICYCLE COURIERS or bicycle couriers 🚲
Well between all caps and no caps there is also proper case: Bicycle Couriers. So do you write bicycle couriers with proper case or just all in lower case. And more importantly, seeing as AEO also reads non-hyperlinked content and mentions. Does it now become vital to have proper case when writing your name. like will the bots treat the proper noun Bicycle Couriers name differently to all lower-case bicycle couriers which is the action? Even though we are not delivering by bicycle – we deliver bicycles! Moving on to the bicycle couriers persona email.
Bicycle couriers email signature ✉
I use a single email inbox for all work-related matters. So hello@bicyclecouriers.co.za fires off to my nicoc@courtneycap.co.za mailbox. And when I reply my FSP details are at the bottom, on the email signature. So does this (A) create confusion because someone is expecting a reply from the bicycle couriers. Or does this (B) create a sense of safety ad security because of the financial services provider background and responsibility? Considering that we are dealing with a certain part of the market, demographics, high LSM’s etc, the latter may very well be true. But branding wise it makes more sense to have the company domain and contact details in play. Onto the bicycle couriers persona.
The bicycle courier persona 🦸♂️
Because not al heroes wear capes. The bicycle courier persona is a curious one. With the SEO brain I use the author “the bicycle courier” on all my blog posts on this site. But with AEO it may be better to have my own name NICO COETZEE in there is the bicycle courier persona and build out my own blurb a bit more. To show relevance in the cycling industry.
Onto the next one…
We can play all day with the website content. But whichever bicycle couriers persona is being used, we are here to send boxed bicycles. Every single weekday. So where can we send your boxed bicycle next?
